There’s no place like the Australian beach. We should know, our towel has been there since 1975.
This season, we are calling all lovers of summer, sun and sand to join us as we dive headfirst into our first swim of the season.
Joining us under the sun this summer, are local beauties Georgia Fowler and Charlee Fraser.
With a tireless energy and effervescent spirit, Georgia Fowler radiates the Seafolly ethos through her natural beauty and effortless style, as she becomes one with the beach, sun, sand and water.
Fast becoming one of Australia’s most daring voices for change, Charlee Fraser champions inclusivity and diversity while channeling her striking beauty and Indigenous heritage to celebrate fashion.
With collections designed to celebrate the Aussie summer, Seafolly is proud to launch with brand new hues and diverse silhouettes made to wear all swim long. One pieces that sculpt, hi rise bottoms and one shoulder tops that echo confidence, and new apparel pieces to live in on and off the sand. Find your calm, splash about, get salty and float into summer #LOVEAUSTRALIA
This campaign would not have been possible without our amazing team
Elevate your vacation style in 2020. Textured bikinis and one-pieces made from ribbed material or seersucker are definitely having their moment. Ruffles, high-waist and snake print are other trends you’ll find in the spotlight for spring/summer 2020. Ready for all new summer styles? We certainly are. Get the scoop on all the latest trends that are as flattering as they are wearable.
Figure-flattering high-waist, and high-cut bikinis are on trend and will remain that way. Adding this style to your swimwear rotation is a must.
Explore our wide range of high-waisted bikinis right here.
Anything animal print is a major yes and snakeskin swimwear is one print that should definitely slither into your bikini wardrobe right about now.
Rock The Color Block
Color blocking is back and in celebration of spring it’s back in a parade of bright shades.
This season’s sexiest silhouette. Accentuate your curves in all the right places with a belted one-piece swimsuit or opt for the tie detail which not only flatters the waist but also allows you to customize the fit.