The Life Is Beautiful Campaign With Sarah Ellen

Introducing Sarah Ellen as Global Ambassador and Face of the ‘Life Is Beautiful’ campaign. Captured by Simon Upton in South Australia at the beautiful beaches of Glenelg, Second Valley and Port Willunga.

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Sarah is known for her dedication to building an inspiring dynamic career as a multidisciplinary artist, model and creative director, seeing the beauty in all that life has to offer and embracing it’s journey. A long-term friend of the brand, Sarah featured in the Seafolly Girls Campaign in 2011. “My favourite memory with Seafolly was when I was 12 years old and chosen for the Seafolly Girls Campaign. I remember being super excited because I had never done any modelling before, so it was my first big gig” Sarah reminisces. More than ten years later we are thrilled to welcome her back as a Global Ambassador. Sarah joins a prestigious line up of former brand ambassadors including Gabriella Brooks, Lara Worthington, Gigi Hadid and Miranda Kerr.

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“It’s an honour to represent the brand as their new face because of it’s iconic Australian history. I feel humbled that I get to join the force of women who have preceded me as faces of Seafolly, who are not only beautiful inside and out, but intelligent and hard working.”

-Sarah Ellen

Sarah squeezes the juice out of life. From the bustle of the city, to the serenity of the beach, she lives each moment with the spirit and optimism synonymous with the Seafolly brand. The perfect ambassador to inspire all women to live their lives with passion and confidence. As well as being a familiar face on the international fashion circuit, Sarah has spent time nurturing her passion for painting, working mainly with oils and acrylics on large scale canvases.

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This season, we invite customers to embrace the feeling of Summer through playful, expressive, mood enhancing statement prints, colours and designs. Simple yet powerful, our latest collection “Life Is Beautiful” or “La Dolce Vita” as they say in Italy, captures the joy and simplicity of being by the ocean and at one with nature. Inspired by a desire to roam, and shaped by the beautiful reality of our Australian home, our latest collection showcases and expression of connect, or reconnection, with nature. The ‘Life Is Beautiful’ collection acts as the perfect partner for active pursuits or Summer staycations, inspiring confidence as you bask in the beauty of our island home.

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Our latest collection mixes classic Euro Summer styles, with grounded earthy tones. The collection showcases unique fruity florals, palm prints and textured gingham, straight from a European postcard. Exuding a mix of nostalgia and surprise; the playful edit is an inspiring reminder that there are memories to be made in our own backyard.

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