The Always Seafolly Campaign

We’re taking you to the South Coast. Come behind the scenes of our latest campaign shoot at Callala Beach, best known for it’s spanning white sand and aqua blue waters. Shot by Darren Macdonald the Always Seafolly campaign welcomed Aussie icon Lara Worthington to the line up of Seafolly faces. The two day long shoot aiming to inspirit the unique feeling of embracing your true self and being at one with the beach all year round, Lara perfectly complimented the campaign which set out to empower women the world over to #FeelThatWay, always. With bold fashion forward styling of both apparel and swim styles, Lara illuminated how our latest collections can be styled to suit individual personalities and lifestyles, showcasing that being yourself, being comfortable and looking stylish are not mutually exclusive.

Photo: Dara Munnis. @daramunnis

Harnessing design, impeccable fit and innovation the Summer 4 collection inspires confidence at the beach always. The collection welcomes ‘Seafolly Originals’ (pictured below) a sweat program that celebrates the brand’s heritage and the love that generations of women have for the Seafolly brand.

Photo: Dara Munnis. @daramunnis

All new knitwear (pictured below) and ready-to-wear pieces that perfectly personify the Australian beach lifestyle, combining the seasisde state of mind with function for the cooler months. On the journey towards greater sustainability, a key focus for the collection shot in campaign were styles with fabrics made with recycled yarns to create mindful and luxurious products.

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The Seaside Stripe collection (pictured below) is crafted from a premium fabrication developed in Spain by a family run business who have a passion for innovation and state-of-the art technology. The nautical stripes and unlined fabric are a nod to iconic Seafolly designs from years gone by.

Photo: Dara Munnis. @daramunnis