Meet our latest MUSE Emma Hoareau. Having worked as a journalist, photographer, and in branding, in 2015 she went full time on her freelance work of photography, consultation and content creation. 

She learned a lot along the way having done it all alone and built her business in the new emerging industry of social media, and loves sharing her knowledge and experiences to help others navigate the sometimes confusing world of creativity and freelance.

Emma is passionate about helping others achieve and shares openly and honestly about her own experiences and the lessons she’s learned along the way, imparting the knowledge and experience she had to learn first hand. Follow her on Instagram or learn more on www.howtobyemma.com






Tell us a bit about yourself…

I’m a creative of all sorts – I used to be a journalist, then I became a photographer and now I do both by sharing my view of the world online. I’m also a total skincare geek.

Most recently, I started a creative mentorship called How to by Emma where I share all my years of knowledge, insider tips and tasks on how I managed to make a living from my online business, how to take good photos and get paid properly – plus so much more.




Can you share with us any tips or products that you use to make traveling easier?

Definitely! I just got back from Barbados – for the plane I always take a mist and a thick cream (Barbara Sturm + Kate Somerville) plus something that smells great – I love the Aveda Stress Fix roll on. For when I’m there I use really nourishing products, so I love Pai Skincare oil cleanser and Rosehip oil on my skin, plus Dr JArt CicaCalm cream if my skin is irritated (from flying or the sun – I have super sensitive skin so I like to have it on hand!)


Favorite place you’ve ever traveled to?

Vietnam is up there. The scenery, the people – the food! I spent a month there when I was 24 on my way to moving to Australia and always remember it so fondly.




What keeps you inspired and motivated?

So much! I could list off things, but I think it comes down to nature and ideas. I get inspired when I’m deep in nature, surrounded by forest or sea like I have just been in Barbados. Hearing birds, the soft patter of raindrops. And the same things motivate me, as I want to be able to experience as much nature and read as many ideas as I can to keep learning in my lifetime.

What are you looking forward to most in the new year?

Being able to see friends I haven’t for a couple years.



As many of us are setting new goals for ourselves in the new year, do you have any tips on staying committed to these goals?

For me I like to set boundaries rather than goals. Sure, I should probably learn to drive this year but my real intent comes from becoming aware of what I want less of, what I don’t have to do anymore and how I don’t have to people please all the time. Setting those boundaries will naturally lead me to any ‘goals’ I have this year, and for many more to come.


What does confidence mean to you?

Trust. Trust in myself and who I am. I don’t think I felt fully confidence until my late twenties, and now in my early thirties I can trust that confidence. It isn’t about looking a certain way, it’s all a feeling. A knowledge of oneself that only you can give to yourself. It’s very personal.




Any tips on keeping a healthy balance between your work and personal life?

It’s a hard balance to find – especially when the line between personal and work is very faded, but I have rules on what I share online and what I don’t that help keep the two distinct. But ultimately, it’s what feels right – I know that my work and my life are linked so I accept that and try to see how wonderful that can be. Having little rules like: no emails in bed and not sleeping with my phone in my bedroom help.


Best piece of advice for fellow female entrepreneurs?

You’re worth so much more than you think, but it has to be you that realises that – no one else is going to tell you that.



Antibes Bikini in BlossomCrochet Long Skirt in Natural     East River Bikini Top in Black