Let us introduce you to the women blazing a trail in the dynamic ecosystem of fashion, through their lens. We have been diving into the world of swimwear for almost 50 years. Here are the Byron locals that embrace the feminine, adventurous and the Australian lifestyle synonymous with Seafolly.
Drawing on familiar Byron scenes to create a sense of endless summer and effortless femininity season after season, we introduce Lisa Danielle. Lisa takes our bestselling MedusaHi Rise Bikini Pant paired with the specialty fit DD Tank Bralette to the sea. A favourite for its textured fabrication inspired by the goddess herself, Medusa showcases two block colourways, Saffron and Black. Although not initially designed as maternity swimwear, the supportive tank and figure flattering hi rise pant were the perfect beach accessory for Lisa’s baby bump.
A master of the art of style, new mum Saasha Burns invites our Active collection swimwear and Loungewear clothing collections to her tranquil, beachside home. Saasha embraces life at home in our Holiday Short Sleeve Sweater and ventures to the beach as restrictions lift, in our Active One Shoulder One Piece. Designed with endless support in mind, this style is sure to give you confidence on the sand and in the waves.
Pilates has been one of our favorite type of workouts for years. It mainly focuses on toning, strengthening, lengthening, and leaning the muscles. The workout itself feels incredible and the results? Well, let us tell you, this is pretty much all we do.
Our love for pilates got to another level when we met Sydney based instructor Jacqui Kingswell, founder of The Pilates Class! Jacqui’s unique approach really focuses on technique, making our time on the mat so much more effective. It’s the reason why we’ve seen better results in less time than with our other workouts.
Jacqui has become our absolute go-to pilates instructor and we swear by her classes. We train with her on a regular basis and when we have a big swimwear photoshoot coming up she gets us whipped into shape and she does it quick. The beautiful thing about training with Jacqui is you actually look forward to your workout. Her energy is feminine and calm yet uplifting and her classes are hard but not impossible.
We are beyond excited to announce the launch of her new subscription based online pilates platform, The Pilates Class . Here you can gain access to an array of classes taught by Jacqui for all different levels and individuals. These are the same workouts and classes we do with Jacqui and some of our favorites are the Essentials, Barre, Goals and Stretch classes. She even has curated classes for pre and post natal women. If you haven’t tried pilates we urge you to give The Pilates Class a shot. We can honestly say that our bodies are in the best shape they’ve ever been and we have Jacqui and The Pilates Class to thank for that.
The Summer 2020 Collection is one of Monday Swimwear’s most exciting collections to date. This collection was inspired by the Monday girl and styled with her in mind. Monday is thrilled to launch one of the most size inclusive and eco friendly collections yet.
This collection introduces new styles and color ways that flatter all skin tones and cup sizes! Incorporating eco friendly elements into the collection, packaging, and operations is something the Monday team, and customers feel passionate about, and are proud this is one of our most eco-friendly collections to date. The 2020 Summer Collection features two fabrics that are made from recyclable materials, and our packaging uses zero trees, acids, or bleaches. Monday Swimwear looks forward to continue adding environmentally friendly elements to the brand.
This Summer Monday has also introduced a new Muse, Simone Holtznagel. Simone is former Australia’s Next Top Model contestant, face of Guess campaigns and a well renowned international model. Her stunning figure is relatable, healthy and she embodies everything in a Monday Swimwear girl. She is a perfect addition to the Monday Family, and look forward to seeing lots of more her in campaigns and events to come!
In light of the current COVID-19 crisis, Monday has incorporated a charitable cause into our Summer Launch. For each order placed throughout launch week, a donation will be made to support food banks in communities impacted by the pandemic. Monday feel very strongly about giving back whenever possible, and feels it is important to use the brand as a tool to do so!
We kicked off the Runway Show weekend with a brunch celebration at the Paraiso Bungalow. Collaborating with Australian skincare brand, Dr Roebucks and JNSQ Wines, the Monday Swimwear x Dr Roebucks brunch brought together top influencers, models, editors and friends for a beautiful morning with some powerful babes. We sipped on rosé, ate some delicious food and enjoyed the beautiful setting that Paraiso created for our stunning brunch.
After the brunch the Monday Swimwear team and our squad of gorgeous models headed straight to the runway tent for rehearsal and to start hair and makeup for the show!
The Monday Swimwear 2019 Runway Show was presented for the second year in a row at Parasio Miami Beach! This collection was deeply personal to us and was inspired by the women closest to us, the women we admire everyday. Women who are captivating, complex, elegant, bold and completely their own.
This collection started with with wanting to tell their stories. Before we even knew what the suits would look like, we knew the women they would represent. Every collection we create is a representation of the women who inspire us. With every piece, our aim is to find the balance between dreamy and sensible. Pieces that capture the happiness and lightness felt after a beach day.
For this show we wanted to bring our audience an immersive exploration of the unique feeling that comes from being inspired by the women around you. We hope that our followers and audience shared in our vision and felt the allure of inspiration after watching our show.
After the show we held our after party at our favorite Mediterranean restaurant in Miami, Byblos! If you follow us you’ll know that we can’t come to Miami without going to Byblos and have been going there for years!! We celebrated over delicious food and wine with our incredible Monday Swimwear team and friends!
A special thanks to one of our amazing sponsors Bali Body for keeping us tan and glowy throughout our most important week of the year! We’ve been working with Bali Body for a while now and their products are truly one of the best in the tanning / self tanning game.
We have been traveling with Revolve for years now and every time they invite us on another #REVOLVEAroundTheWorld trip we scream a little inside with excitement because we know it’s going to be even better than the last. How do they do it you may ask? How do they continue to top the previous trips? Well, the answer is that their marketing team members are masterminds with impeccable taste.
Cuixmala is easily one of our new favorite places in the world. It’s unlike anything we’ve ever seen and is so visually pleasing, it is any creatives dream destination. The eco friendly resort is very exclusive and you must be invited to be allowed to come. In true Revolve style, they rented out the entire property for the month of July for #REVOLVESummer.
Check out CUIXMALA to find out more abut this hidden paradise and shop our looks by clicking the links below!
It is an honor to be collaborating with Paraiso Miami Beach for the second year in a row! Last year we launched our first ever Monday Swimwear Runway show, which was an extremely special milestone for the brand and us as designers and entreprenuers. We have been attending Miami Swim Week for the past 7 years, before Monday Swimwear was even created! From our humble beginnings at A Bikini A Day to where we are today it has been so incredible to watch how the event has developed and progressed over the years.
What was previously known as Miami Swim Week (for the past 10 years) is now officially Paraiso Miami Beach! Paraiso Miami Beach channels the core values of innovation, originality and discovery through must-see events, imaginative activations, exclusive launches, runway presentations and collaborations in design, music, wellness, art and social media. We have worked closely with Creative Director Natalija Dedic Stojanovic for many years and her elegance and grace definitely has transferred into the rebranding and launch of Paraiso Miami Beach.
Paraiso offers so many amazing things including a retail-focused pop-up up, which is this beautiful double decor structure, called the Paraiso Bungalow, invites all residents and visitors of Miami Beach and all of South Florida to come and explore the different activations, resort wear, swim, beauty, wellness and culinary. From shopping to culinary, there’s something for everyone.
Some brands that will be showcasing their collections at Paraiso Miami Beach include Acacia, Aguaclara, Agua Bendita X Yanbal, Badgley Mischka, Cia Maritima, Luli Fama, Maaji, Monday Swimwear, Monica Hansen, Sinesia Karol, Simonett, TJ Swim, Wildfox and several others!
It’s safe to say that Paraiso Miami Beach is one of the most exciting times of the year for us as swimwear connoisseurs and designers. Every year the event gets better and better and we can not wait to showcase Monday Swimwear on the Runway for the second time ever. We know we are in the best of hands with the Paraiso team and are excited to celebrate everything swimwear with Miami!!
Bali is a place of true serenity. There’s something special about the energy of the island and it’s beautiful warm hearted people that keeps us coming back year after year. It is a place you can soul search and find yourself by embracing the spirituality of the island. Bali has always been somewhere we love to come back to because there is so much to do and something for everyone. From exploring beautiful temples, seeing local wildlife, shopping, surfing, or just relaxing poolside, Bali has it all.
When booking our trip to Bali we decided to contact our favorite Luxury travel agency, The Luxe Nomad. They are notorious for having the most stunning and impressive villas around the world and the selection they have in Bali is the best. Their concierge service set us up with the perfect Bali itinerary that did not disappoint.
2 days at One Eleven in Seminyak (not booked through The Luxe Nomad)
This resort is breathtaking to say the least. It’s panoramic ocean views, infinity pools, amazing beach club (Sunday’s Beach Club) and luxurious spa are just a few of the amazing things that The Ungasan has to offer. This is one of those resorts we will dream about coming back to over and over. If you’re looking for somewhere to get that perfect instagram shot, this place ticks all the boxes. We were lucky enough to spilt our time here between two of their most beautiful villas. We started at Villa Nora and finished at Villa Jamandara.
This stunning hidden gem in Canggu is fit for a queen. The five bedroom villa sits right on the beach so you can fall asleep to the sound of the ocean. It’s picturesque decor is a combination of modern and traditional balinese style which works beautifully well together. Our favorite part about this villa was most definitely the stunning pool and outdoor area. Villa Melissa comes staffed with a butler, housekeeping service, gardener, two chefs, and 24-hour security.
One eleven in Seminyak has been one of our favorite villas in Bali for over 6 years now. It is one of those places that the second you walk in, you feel happy and relaxed. It is right in the center of busy Seminyak and it feels like a hidden oasis because it is so calm and tranquil. Not to mention the villas all have their own private pools, open concept lounge rooms and kitchens and big bathtubs. We always highly recommend it to anyone that asks us about Bali.
A true free spirit, Scandinavian beauty Camilla Christensen says she loves being ‘on the go’. Scouted as a ballet dancer just aged 16 in Copenhagen Denmark, she has never looked back. ‘I am energy’ is how she joyfully describes herself. ‘I love that modelling allows me to be on the move all the time and meet so many different people’.
Who I am I’m Camilla, I’m from Denmark. How would I describe myself? I am energy’.
Career high Everything has been kind of amazing. Travelling has been my favourite part.
My dream date My boyfriend. Why? I don’t know how to answer why. Because he’s amazing.
Your best packing tip Oh I’m a pro-packer. Always fold everything.
Most silly holiday souvenir. Oh I’ve bought so many stupid souvenirs I don’t think I have one particular one, I have too many at home.
Summer is… Warm, sweaty and naked
You never leave the house without? Lip-balm
The most incredible swim of your life? I went to Kenya with my mum a few years ago and swimming in the sea there was just amazing.
Who makes you laugh I do!
What do you miss most about home? Nothing really. I love being on the go, I don’t miss much about being at home.
Happiness means… Love and life to me
The word you use most often but wish you didn’t The F word. But I can’t swear!
The fear you really want to conquer this summer I got no fears. I’m fearless.
What’s next? I’m going to Denmark for a couple of days then I’m back to New York
We celebrate women every day and today is no different. We are taking you behind the brand to spotlight some of the women who don’t often have a light shone on them, but should! These women have the passion and drive to take on the biggest of challenges. Here we celebrate what success means to them.
Every summer, bikinis are always a statement style piece. With a whole range of new designs, shapes and cuts available at Seafolly, you are certainly spoilt for choice, with countless mix and match combinations to choose from. If you’re thinking of picking up a new bikini or two, check out these new colours and styles to try.
Boho-inspired prints are making a comeback. From fashion to swimwear, colourful prints inspired by nomadic, gyspy cultures feature heavily in our collection this summer. The contrasting colours and cultural motifs will transport you to a world of fantasy, and inspire you to create your own effortless style.
Blending geometric patterns and a kaleidoscope of colours, our bikinis are available in a variety of different cuts, from classictriangle bikinisto flattering bralette bikini styles. For those who love something a little different, go for a sophisticated halter or bandeau bikini. Whatever your size or shape, it’s easy to find a bikini which evokes the relaxed, carefree boho spirit this summer.
The 70s was a decade which brought us metallics, high shine fabrics and a sense of sophisticated style, and this season is all about embracing the glamour of the 70s. If you love pale, shimmery metallics then check out some of our bikinis which feature high shine sateen fabric.
Our bikinis combine modern bikini cuts with gorgeous colour palettes including metallic blacks, dark blues and greens, corals and pale pinks. Find the right style of bikini including triangle bikinis with a sliding string or feminine ruffles, or go for a relaxedbandeau.
Bold, Graphic Prints
Floral prints have been a staple for the last few years, but this summer it’s all about palm frondsGraphic prints inspired by impressionist artists such as Matisse feature simple plant shapes and florals. Discover a gorgeous colour palette of peach, plum and buttercup in our Tangelo colourway or go for lilac, black and buttercup tones with our Blueprint colourway.
Browse our collection ofbralettes and bandeaus and make a splash this summer with statement graphic prints.
Classic colour combinations never go out of style. A black and vanilla white swimwear ensemble is a style which is reminiscent of the resort glamour of the 1960s.
Featuring asymmetrical silhouettes and sport-inspired looks, check out our range of fixed tri bra bikinis, wrap front bralettes, hipster bikinis andhigh waisted bikinis for a touch of ‘60s glamour.
The 70s wasn’t all just about high shine fabric and metallic colours. Retro-inspired florals in bold, contrasting colours lend a vintage feel to this season’s swimwear.
Browse our collection of bikinis to get the vintage look. From slide or fixed triangle bikinis, to bandeau,brazilian andhipster bikinis, shop and discover bikinis in colours such as honey, black, hazy pinks and powder blues, as part of the Splendour collection.
With such a diverse collection of designs, prints and colour palettes to choose from, this season has something to suit everyone’s tastes. Whether you like bohemian inspired prints, or classic colour combinations, vintage-inspired florals, or the high shine of the 70s, we have a range of trend-setting bikinis available in a variety of different cuts and styles.
For more inspo on the latest trends don’t forget to check out ourblog!